Black is Black: My Letter to Nike

Fading Colors

The cuffs and collar don't match on my Nike jacket.

The cuffs and collar don’t match on my Nike jacket.

Earlier this year, I was awarded my Team in Training Elite jacket. There aren’t words to explain how proud I am to have earned this jacket, a symbol of my three consecutive years of fundraising for the Leukemia & Lymphoma Society. It’s a Nike jacket, and I love it: it fits well, the sleeves are nice and long and there are thumb holes. I adore thumb holes.

There’s just one problem: within a month of getting it, the color began to fade.┬áThere’s a secondary layer at the collar and cuffs, made of a different material. The top layer has faded into that purplish-black color, while the cuffs and collar have remained true black. In all honesty, I probably wouldn’t have noticed how much the jacket had faded except for the fact that I look at the jacket/cuff combination a dozen times a day.

A couple of weeks ago, I happened to be wearing the jacket when passing by a Nike store in Santa Monica, so I went in and talked with a sales associate about the color problem, and what could be done to correct it.

“The problem,” she said, “is that you’re wearing it outside in the sun. That’s why it’s fading.”

Wait, what? The problem with the uneven fading of my outerwear is that I wear it outdoors? I had no idea that I had the world’s first indoor-only jacket. So I naturally suggested that this couldn’t possibly be right. She called over another colleague and he agreed: I wouldn’t have had this problem if I hadn’t worn it outdoors.

Seriously, Nike? This is the answer?

Needless to say, I’ll be thinking twice about future Nike purchases.

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