Safeway Just for U
Oh, supermarket affinity card, you just don’t get me.
I’ll be the first to admit that I don’t do the bulk of my shopping at Safeway, but over the course of the past decade that I’ve had my club card, I would think that they’ve gleaned a good bit of information about my buying habits. So when they started the big push for the Just for U program — personalized deals for the items you buy most! — I thought that it would be at least marginally useful, and a good way for them to draw me into their stores with deals too good to pass up.
Eh… not so much.
Take, for example, this week’s Just for U deals. Let’s see, I can save 40% on bottled salad dressing, $0.10 on a giant Hershey bar, and get Hot Pockets for $1.87. Of course, I haven’t bought bottled salad dressing in eons, don’t know why anyone would want that much Hershey’s chocolate, and haven’t eaten a hot pocket since Webvan stopped delivering them to the offices of my Silicon Valley dotcom in 2000.
Now, to be fair, it does have the good sense to know that I would buy Lactaid milk, organic lettuce and green onions, but overall, fewer than half of the offers are for products that I might ever use, and only a handful are for items that I use semi-regularly. Maybe that’s because most of the items that I buy tend to be from the perimeter of the store, and not the easily discountable canned and packaged items. Even so… if they can give me a discount on frozen entrees, why can’t they figure out that I don’t buy frozen meals? Wouldn’t it make more sense to discount the fresh roasted chicken that I might buy in a pinch than a frozen meal that I’ve never bought? Wouldn’t they realize that a discount on the seltzer that I always buy would bring me into the store where I might pick up other items?
Overall, it seems to me that the Just for U program has loads of potential, but just doesn’t deliver.
Have you used the Just for U program, or does your supermarket have something similar? Have you had better luck with it than I have?